I found ‘Everything’s an Offer’ on someone’s bookshelf, alongside Guy Kawasaki (Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition), Paul Ormerod: Why Most Things Fail: Evolution, Extinction and Economics, Fareed Zakaria (The Post-American World: “Not a book about the decline of American, but the rise of everyone else.”), Daniel H. Pink: A Whole New Mind: Moving from the Information Age to the Conceptual Age and Ken Robinson: Out of Our Minds: Learning to be Creative.

Good company to be in. And you’ll notice that my book was top of the list….(how’s that for a status play?)

I wrote the last entry before lunch. After lunch I came back to find that Johnnie Moore’s blog had been picked up by Wayne, writing the ideafestival blog. He comments on John’s comments on my comments (does this make you feel there is a bit of accepting going on?). My comment (on his comment on John’s comment on my comment) is that joy is indeed a part of strategy. What I mean is that if you can create the conditions where people are experiencing joy in their relationships with each other, i.e. enJOYing themselves, the chances that they will be much more effective. Or as I put it in the book (page 230):

Uncertainty, not control, opens the door to surprise, discovery and delight. The fresh thought, the new insight, the unlooked-for ca-
ress—all require some measure of doubt, ambiguity or unpredictability.